Nike Football and the Women's Super League approached our studio to develop social assets for the upcoming derby fixtures, building on Nike's "Scary Good" campaign framework. We used image manipulation techniques to emphasize speed and chaos, applying heavy blur and grain effects that distort the players mid-action. Chloe Kelly and other WSL athletes were positioned as catalysts for disruption, their movement rendered almost supernatural through the treatment. The visual language remained consistent across the asset suite, selling the campaign's core identity of terrifying skill and horrific precision. Each execution reinforces the psychological edge these players bring to derby day, where technical ability becomes unsettling and control feels like chaos to the opposition.