Nike Football and Ultra London brought WIDEAWAKE in to build the graphic identity for Alexia Putellas' signature boot release. The campaign frames her as a chess master, using the game as a visual metaphor for her ability to outthink opponents on the pitch. We developed all graphic design assets and created the main title treatment "The Visionary," which anchors the visual system across the campaign. Builders Club handled 3D assets and product renders while we focused on identity and typographic direction. The posters borrow from vintage film advertising, complete with fabricated critics' quotes, fake production credits, and star ratings that position the boot launch with the weight of a cinematic premiere. + Credits : - Builders Club - 3D/SET DESIGN - ULTRA LDN - PRODUCTION