Travis Scott was appointed Chief Creative Officer of Oakley earlier this year, positioning him to redefine the brand's visual language through his signature aesthetic. Our studio was given the opportunity to develop creative R&D exploring what this partnership could look like when filtered through Scott's dark, atmospheric sensibility. The work centers on his noir brown palette, using it as the foundation for a series of portrait and product studies that feel extracted from a different era. We applied heavy grain, motion blur, and halftone treatments to the imagery, creating a degraded, almost archival quality that suggests these frames have already lived a life before reaching the viewer. The eyewear itself is rendered with sharp clarity against the textured backgrounds, anchored by custom typography reading "Cactus Jack Oakley" that ties the collaboration to Scott's broader universe. This speculative exploration examines how his vision—rooted in dystopian Americana and worn-in textures could translate into product-focused campaign work that feels less like advertising and more like unearthed documentation.