This conceptual project serves as a creative exploration of what a Nike x SKIMS collaboration could look like when approached with a focus on brand storytelling, graphic design, and elevated visual identity. The goal was to study both brands’ core values. Nike’s performance-driven legacy and SKIMS’ minimal, body-conscious aesthetic, and explore how they might merge into a cohesive, future-facing identity. By approaching this as a design-led case study, I was able to develop a refined graphic language that bridges the gap between sport and softness, form and function. Through deep brand research and creative direction, this project reimagines the potential for activewear that feels powerful, elegant, and culturally resonant.

The imagery used in this project is AI generated however they have been edited and embellished upon extensively (In photoshop) to produce the style you see here. Anything that is a unique graphic (logos + Typography etc, I have designed myself). They are included exclusively for learning and experimentation purposes. There is no commercial purpose involved. (Unless Nike and skims want to pay me lol).