SKIMS, Kim Kardashian's shapewear and basics brand, has rapidly established itself as a cultural force in contemporary fashion, known for its minimal aesthetic and body-inclusive approach to design. With rumors circulating about a potential Nike collaboration coming to market, our studio took the opportunity to develop a speculative concept that explores what this partnership could look like when approached through elevated brand storytelling and visual identity. The project required creative precision to balance two distinct brand languages—Nike's legacy of sport innovation and SKIMS' emphasis on form, comfort, and subtlety. We developed a complete visual identity system anchored by the tagline "She Is The Pace" and the campaign line "All Form. All Force," positioning the athlete as both subject and force of nature.

The work splits across two distinct visual treatments. One direction leans into cool, cyan-toned imagery with halftone overlays and multiplied figures, creating a digital, almost surveillance-like aesthetic that emphasizes repetition and relentless motion. The other explores warmer, earth tones with high contrast lighting that sculpts the body through shadow, treating the athlete as both powerful and elegant. Supporting assets include custom typography, a mock employee badge featuring Kim Kardashian, and the tagline "Sculpted For Her" that bridges SKIMS' body-first philosophy with Nike's performance mandate. The base imagery utilized AI-generated athletes, which were then extensively embellished and composited in Photoshop to achieve the final aesthetic. All graphic elements, placements, logos, and typography were designed entirely in-house. This speculative work exists as a design-led case study, examining how the collaboration might materialize if given the same level of creative rigor we bring to client projects.