Spent, a high-performance supplement brand, approached our studio to develop their complete visual identity system from foundation to consumer-facing applications. We designed a custom logotype that anchors the brand language, then built out a motion-driven graphic system using horizontal scan line distortion and datamosh effects applied to athlete imagery. The "Defy Your Form" tagline reinforces the brand's positioning at the intersection of physical limits and mental breakthrough. Product visualization was handled through isometric 3D renders of the supplement line, modeled in Blender and rendered in Cinema 4D to showcase packaging details and material finishes. Supporting campaign assets include poster treatments that layer the distorted athlete photography with bold red geometric overlays, creating tension between figure and negative space. The identity translates athletic intensity into visual corruption, positioning Spent as a brand that exists in the space between control and chaos.