WIDEAWAKESTUDIOS™ — MULTIDISCIPLINARY CREATIVE STUDIO — 2025© WIDEAWAKESTUDIOS™ — MULTIDISCIPLINARY CREATIVE STUDIO — 2025© WIDEAWAKESTUDIOS™ — MULTIDISCIPLINARY CREATIVE STUDIO — 2025© WIDEAWAKESTUDIOS™ — MULTIDISCIPLINARY CREATIVE STUDIO — 2025©
Apparel
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Graphic Design
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Print Design
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COMMA
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Apparel
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Graphic Design
+
Print Design
+
COMMA
+
Apparel
+
Graphic Design
+
Print Design
+
COMMA
+
Apparel
+
Graphic Design
+
Print Design
+
WORLD CUP JERSEY
COMMA
Comma approached us to develop four original all-over print designs for polo-style football jerseys representing Brazil, England, Japan, and Spain ahead of the upcoming World Cup in LA. We created graphic abstractions that capture each nation's football heritage and cultural identity, moving beyond literal symbols to craft elevated visual references. Each design features carefully layered textural backgrounds paired with stylized motifs that honor the unique character of each country. The challenge was balancing sophisticated streetwear aesthetics with authentic cultural representation—creating pieces that feel both expressive and wearable. Our approach focused on translating traditional football culture into contemporary design language that resonates with modern consumers while respecting each nation's legacy.
Project Brief --- Develop a series of four all over print concepts for a polo style silhouette, fusing the heritage of global football culture with contemporary streetwear. Each piece should embody the nuanced visual language and national identity of each of the following countries: Brazil, England, Japan, and Spain. Design Requirements: Incorporate a rich textural base layer to serve as the foundation of the print. This should add visual depth and tactile illusion. Integrate cultural and football related motifs unique to each nation. These elements should be abstracted or graphically elevated, avoiding literal representation.
LDN (UK)
2025
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WORLD CUP JERSEY
Apparel
Comma approached us to develop four original all-over print designs for polo-style football jerseys representing Brazil, England, Japan, and Spain ahead of the upcoming World Cup in LA. We created graphic abstractions that capture each nation's football heritage and cultural identity, moving beyond literal symbols to craft elevated visual references. Each design features carefully layered textural backgrounds paired with stylized motifs that honor the unique character of each country. The challenge was balancing sophisticated streetwear aesthetics with authentic cultural representation—creating pieces that feel both expressive and wearable. Our approach focused on translating traditional football culture into contemporary design language that resonates with modern consumers while respecting each nation's legacy.